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Lesson 1 Mass Communication – An Overview 3 Lesson 2 Early Mass Communication and Printing Technology5 Lesson 3 Seven Centuries of Mass Communication – From Printing to Computer 7 Lesson 4 Elements of Communication and Early Communication Models 10 Lesson 5 Communication Models – Graphic Presentation of Complex Issues 16 Lesson 6 Types and Forms of Communication21 Lesson 7 Message – Root of Communication I 23 Lesson 8 Message – Root of Communication II 25 Lesson 9 Effects of Communication 27 Lesson 10 Communication and Culture 29 Lesson 11 Language in Communication 31 Lesson 12 Stereotyping – A Typical Hurdle in Mass Communication 33 Lesson 13 Mass Media – Historical Perspective 36 Lesson 14 Emergence of Print Media around the World 40 Lesson 15 Telegraph does miracle in distance communication 43 Lesson 16 Types of Print Media 46 Lesson 17 Press Freedom, Laws and Ethics – New Debate Raging still Hard51 Lesson 18 Industrialization of Print Processes56 Lesson 19 Effects of Print Media on Society 60 Lesson 20 Advertising – Hand in Hand with Media 62 Lesson 21 Renaissance and Scientific Revolution: Role of Print Media67 Lesson 22 Recap71 Lesson 23 Media Management 81 Lesson 24 Images in Mass Communication – Invention of Photography 83 Lesson 25 Motion Pictures – A New Way in Mass Communication-I86 Lesson 26 Motion Pictures – A New Way in Mass Communication (Cont...) 89 Lesson 27 Film Media in Subcontinent and Pakistan-I 91 Lesson 28 Film Media in Subcontinent and Pakistan (Ii) & Its Effects 95 Lesson 29 Propaganda 100 Lesson 30 Radio – A Breakthrough in Mass Communication105 Lesson 31 Effects of Radio on Society108 Lesson 32 Television – A New Dimension in Mass Communication110 Lesson 33 TV in Pakistan 113 Lesson 34 Effects of Television on Society 115 Lesson 35 Public Relations and Mass Communication - I 118 Lesson 36 Public Relations and Mass Communication - II 122 Lesson 37 Advertising beyond Print Media 127 Lesson 38 Impact of Advertising 134 Lesson 39 Media Theories 138 Lesson 40 New Media in Mass Communication 140 Lesson 41 Globalization of Media 142 Lesson 42 Media Mergence145 Lesson 43 Mass Media in Present Age 148 Lesson 44 Criticism on Media 150 Lesson 45 Recap 152
